Tata Motors Recruitment 2024

As a Digital Marketing Executive at Tata Motors, you will be responsible for setting up, implementing and managing the overall company’s digital marketing strategy.

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Responsibilities:

• 1. Plan and execute digital marketing campaigns: Monitor and analyze effectiveness and report on daily activities.
  2. SEO: Optimize website content, landing pages & paid search copy. Direct off-page optimization projects (e.g. link-building).
  3. SEM: Collaborate with vendors to improve ad performance & ROI.
  4. Social Media Marketing: Develop engaging online content including forums, videos, graphics, and blogs; monitor and respond to users in a “Social” way while cultivating leads.
  5. Email Marketing: Build email marketing campaigns to customer and prospect database segments.

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Skills:

1. Excellent understanding of digital marketing concepts, and best practices.
2. Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM.
3. Working knowledge of ad serving tools.
4. Skills and experience in creative content writing.
5. Analytical mindset and critical thinking.

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