Tata Motors Recruitment 2024

Tata Motors is India's largest automobile manufacturer, offering a range of vehicles and mobility solutions to customers across the country. We are looking for a customer marketing manager who can design and execute effective marketing campaigns and programs to increase customer loyalty and retention.

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Responsibilities:

• 1.  Developing and implementing customer marketing strategies and plans, aligned with the company's goals and objectives.
     - Creating and managing customer loyalty programs, such as rewards, referrals, testimonials, etc., and ensuring their smooth and efficient execution.
     - Communicating and engaging with existing and potential customers through various channels, such as email, SMS, social media, etc., and providing them with relevant and personalized content and offers.
     - Measuring and analyzing the impact and performance of customer marketing initiatives and campaigns, using data and metrics, and providing insights and recommendations for improvement.

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Skills:

1. A bachelor's degree or equivalent qualification in marketing, business, or related field.
   - Excellent communication skills in Hindi and English, both verbal and written.
   - A creative and analytical mindset, with the ability to think strategically and tactically.
   - A strong knowledge of customer marketing best practices, tools, and platforms, such as CRM software, Google Analytics, Mailchimp, etc.
   - A customer-centric attitude and a passion for delivering exceptional customer experience.

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