Snapdeal Recruitment 2023

Snapdeal is looking for a highly motivated and results-oriented Marketing Analyst to join our growing team. The ideal candidate will be a highly skilled and experienced individual with a strong track record of success in marketing analytics. You will be responsible for collecting, analyzing, and reporting on marketing data to drive data-driven marketing decisions and optimize campaigns.

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Responsibilities:

• Data Analysis: Collect, clean, and analyze marketing data from various sources, including website analytics, social media, and CRM systems.
• Reporting: Generate and present regular and ad-hoc reports on marketing performance, including key metrics, KPIs, and ROI.
• Campaign Optimization: Analyze campaign performance and recommend data-driven optimizations to improve results.
• Competitive Analysis: Conduct competitive analysis to identify market trends, benchmark against industry standards, and suggest strategies to stay ahead of the competition.
• Collaboration: Collaborate with cross-functional teams, including Marketing, Product, and Sales, to align marketing strategies and ensure a cohesive brand message.

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Skills

• Strong analytical and data mining skills
• Proficiency in using data visualization tools and SQL
• Experience with marketing analytics platforms such as Google Analytics, Adobe Analytics, and Mixpanel
• Excellent communication and presentation skills
• Ability to work independently and as part of a team

Qualifications

• Master's degree in Business Administration (MBA) or a related field (preferred)
• 2+ years of experience in marketing analytics (required)
• Experience with the Snapdeal platform (a plus)