Rapido Recruitment 2024

Rapido is India's leading bike taxi platform, revolutionizing the way people commute by providing quick, affordable, and reliable transportation solutions. With a commitment to making everyday travel easier, Rapido has rapidly become an integral part of urban mobility.

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Responsibilities:

1. Strategic Marketing Planning:
   • Develop and execute comprehensive marketing strategies to promote Rapido's services, ensuring alignment with the company's overall business objectives.
   • Collaborate with cross-functional teams to identify market trends, customer needs, and competitive positioning, leveraging insights to refine marketing initiatives.
2. Brand Building and Awareness:
   • Enhance Rapido's brand presence through targeted campaigns, events, and partnerships that resonate with the target audience.
   • Create compelling, consistent messaging across various channels to build brand awareness and foster customer loyalty.
3. Digital Marketing Expertise:
   • Oversee the planning and execution of digital marketing campaigns, utilizing platforms such as social media, search engines, and email to maximize reach and engagement.

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Skills:

1. Strategic Thinking:
   • Proven ability to think strategically and translate concepts into actionable marketing plans.
   • Strong analytical skills to assess marketing performance and adapt strategies accordingly.
2. Creativity and Innovation:
   • Demonstrated creativity in developing engaging marketing content and campaigns.
   • Ability to think outside the box and propose innovative solutions to marketing challenges.
3. Collaboration and Communication:
   • Excellent interpersonal skills with the ability to collaborate effectively with cross-functional teams.