Rapido Recruitment 2023

Rapido, India's leading bike taxi platform, is on the lookout for a dynamic and strategic Marketing Manager to join our growing team. At Rapido, we believe in revolutionizing the way people commute, and we're looking for someone who shares our passion for innovation and customer satisfaction.

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Responsibilities:

1. Strategic Campaign Planning: Develop and execute comprehensive marketing strategies that align with Rapido's business objectives. Drive end-to-end planning and implementation of marketing campaigns, ensuring optimal reach and impact among target audiences.
2. Brand Management: Take the lead in maintaining and enhancing the Rapido brand. Develop and oversee the execution of branding initiatives, ensuring consistency across all channels. Monitor brand perception and implement corrective measures as needed.
3. Data-Driven Decision Making: Leverage analytics and market insights to make informed decisions. Regularly analyze key performance indicators (KPIs) to assess the effectiveness of marketing efforts. Use data-driven insights to refine strategies and optimize marketing performance.

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Skills:

1. Strategic Thinking: Ability to think strategically and translate insights into actionable marketing plans. Proven experience in developing and implementing successful marketing strategies.
2. Creative Problem-Solving: Demonstrate a creative and innovative approach to problem-solving. Bring fresh and imaginative ideas to the table, ensuring that marketing campaigns stand out in a competitive landscape.
3. Collaboration and Leadership: Strong interpersonal skills with the ability to collaborate effectively across teams. Proven leadership experience, including the ability to inspire and motivate a team towards achieving common goals.