Rapido Recruitment 2023

Are you passionate about navigating the dynamic landscape of digital marketing? Rapido, a leading player in the fast-paced world of on-demand transportation, is seeking a skilled Digital Marketing Executive to join our vibrant team. As a Digital Marketing Executive at Rapido, you will play a pivotal role in driving our brand's online presence, reaching new audiences, and optimizing our digital campaigns for maximum impact.

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Responsibilities:

1. Strategic Campaign Management:
   • Devise and execute comprehensive digital marketing strategies aligned with business objectives.
   • Manage end-to-end digital campaigns across various channels, ensuring optimal reach and engagement.
   • Analyze campaign performance metrics and leverage insights to refine strategies for continuous improvement.
2. Content Development and Optimization:
   • Create compelling and shareable content for diverse digital platforms, including social media, blogs, and email.
   • Optimize content for search engines (SEO) to enhance organic visibility and drive traffic.
   • Collaborate with cross-functional teams to maintain brand consistency and messaging across all digital channels.

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Skills:

1. Digital Marketing Expertise:
   • Proven experience in planning and executing successful digital marketing campaigns.
   • Proficient in utilizing various digital marketing channels, including social media, email, SEO, and SEM.
   • Familiarity with marketing automation tools and a data-driven approach to decision-making.
2. Creative Content Development:
   • Strong content creation and storytelling skills to engage diverse audiences.
   • Ability to optimize content for SEO and drive organic traffic.
   • Experience with graphic design tools and multimedia content creation is a plus.
3. Analytical Aptitude:
   • Analytical mindset with the ability to interpret data and extract actionable insights.
   • Proficiency in using analytics tools such as Google Analytics, Adobe Analytics, or similar platforms.