Meesho Recruitment 2023

We are seeking a dynamic and analytical Marketing Research Analyst to join our growing team. As a key player in our marketing strategy, you will delve into market trends, consumer behavior, and competitive landscapes to provide valuable insights that will shape our marketing initiatives.

Meesho Career

Responsibilities:

1. Market Trend Analysis:
   • Conduct in-depth research on market trends, consumer preferences, and industry developments to identify opportunities and threats.
   • Analyze data from various sources to stay ahead of market shifts and emerging patterns, providing proactive insights to the marketing team.
2. Competitor Intelligence:
   • Monitor and evaluate competitor activities, including pricing strategies, marketing campaigns, and product offerings.
   • Generate comprehensive reports highlighting key competitive insights, enabling the marketing team to refine strategies and maintain a competitive edge.
3. Consumer Behavior Studies:
   • Design and implement surveys, interviews, and focus groups to gather insights into consumer behavior, preferences, and expectations.

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Skills:

1. Analytical Aptitude:
   • Proficient in analyzing complex data sets and deriving actionable insights.
   • Strong problem-solving skills with the ability to connect data points to business outcomes.
2. Research Proficiency:
   • Experience in conducting thorough market research using a variety of tools and methodologies.
   • Knowledge of both quantitative and qualitative research techniques.
3. Communication Skills:
   • Excellent written and verbal communication skills to present findings in a clear and compelling manner.
   • Ability to collaborate effectively with cross-functional teams and articulate insights to diverse stakeholders.