Lenskart Recruitment 2023

Lenskart is a leading eyewear brand committed to revolutionizing the way people see and experience the world. With a focus on innovation, quality, and customer satisfaction, Lenskart has emerged as a trusted name in the eyewear industry. As we continue to expand our product offerings and reach, we are seeking a dynamic and experienced Product Marketing Manager to join our growing team.

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Responsibilities:

1. • Strategic Product Positioning:
     • Develop and implement comprehensive product marketing strategies to effectively position Lenskart's eyewear products in the market.
     • Collaborate with cross-functional teams to understand product features, benefits, and unique selling propositions, translating them into compelling marketing messages.
   • Go-to-Market Planning:
     • Lead the planning and execution of product launches, ensuring a seamless go-to-market strategy that maximizes visibility and sales.

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Skills:

1. • Strategic Thinking:
     • Proven ability to think strategically and develop innovative marketing plans that align with overall business objectives.
     • Strong analytical skills to interpret market trends and translate them into actionable strategies.
   • Communication and Collaboration:
     • Excellent communication skills with the ability to articulate complex ideas in a clear and concise manner.
     • Demonstrated ability to collaborate effectively with cross-functional teams, including product development, sales, and creative teams.