Lenskart Recruitment 2023

Are you a passionate marketer with a knack for innovative strategies and a keen eye for detail? Lenskart is seeking a talented Marketing Manager to join our dynamic team. As a Marketing Manager, you will be responsible for crafting and executing comprehensive marketing campaigns, driving brand growth, and enhancing customer engagement. If you're ready to take on an exciting challenge in the world of eyewear and retail, we'd love to hear from you!

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Responsibilities:

1. Strategic Campaign Development: Collaborate with the marketing team to create and implement data-driven marketing campaigns that align with business objectives. Develop strategies for brand promotion, product launches, and customer acquisition.
2. Market Research and Analysis: Stay ahead of industry trends and consumer behavior by conducting thorough market research. Utilize data and insights to identify opportunities, assess competition, and fine-tune marketing strategies for maximum impact.

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Skills:

1. Digital Marketing Expertise: Proven experience in digital marketing, including SEO, SEM, social media, email marketing, and content marketing. Proficiency in using marketing automation tools and analytics platforms.
2. Creativity and Innovation: Strong creative thinking and problem-solving skills. Ability to devise fresh, imaginative marketing concepts and campaigns that resonate with the target audience.
3. Analytical Acumen: Exceptional data analysis skills to measure the effectiveness of marketing campaigns. Proficiency in using analytics tools and a data-driven approach to decision-making.