Lenskart Recruitment 2023

Lenskart is India's leading online eyewear retailer, committed to revolutionizing the way people shop for eyewear. With a dynamic and innovative team, Lenskart is at the forefront of the eyewear industry, offering a vast selection of eyeglasses, sunglasses, and contact lenses. As we continue to grow, we are seeking a talented Marketing Analyst to join our team and contribute to our mission of making eyewear accessible and enjoyable for everyone.

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Responsibilities:

1. • Data-Driven Insights:
     • Analyze marketing data to provide actionable insights that drive strategic decision-making.
     • Develop and maintain reports on key performance indicators (KPIs) to assess the effectiveness of marketing campaigns.
     • Collaborate with cross-functional teams to ensure data integrity and accuracy, and to identify opportunities for optimization.
   • Campaign Optimization:
     • Plan, execute, and measure the performance of marketing campaigns across various channels.
     • Conduct A/B testing to optimize campaign elements, such as messaging, targeting, and creative assets.

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Skills:

1. • 1. Analytical Skills:
        • Proficient in data analysis tools and techniques.
        • Ability to interpret complex data sets and present actionable insights.
        • Strong quantitative and qualitative analytical skills.
     2. Communication Skills:
        • Excellent verbal and written communication skills.
        • Ability to present findings and recommendations in a clear and concise manner.
        • Collaborative mindset with the ability to work effectively in a team environment.
     3. Digital Marketing Knowledge:
        • Understanding of digital marketing channels, including SEO, SEM, social media, and email marketing.