Lenskart Recruitment 2022

As a Marketing Research Analyst at Lenskart, you'll play a critical role in helping us understand our customers, competitors, and the wider eyewear market. You'll use your analytical skills to collect, analyze, and interpret data to provide insights that drive our marketing strategy.

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Responsibilities:

• Conduct market research to identify trends, opportunities, and threats
• Analyze consumer data to understand their needs, preferences, and behaviors
• Track competitor activity and identify their strengths and weaknesses
• Develop and implement marketing research projects
• Prepare and deliver reports and presentations to senior management

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Skills:

• Strong analytical and data visualization skills
• Experience with market research methodologies and tools
• Excellent written and verbal communication skills
• Ability to work independently and as part of a team

Qualifications:

• Bachelor's degree in marketing, business administration, or a related field
• 2+ years of experience in market research or a related field