Lenskart Recruitment 2024

We are looking for a dynamic and customer-centric Customer Marketing Manager to join our team at Lenskart. The ideal candidate will have a passion for understanding customer behavior and leveraging insights to drive marketing strategies.

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Responsibilities:

1. 1. Customer Insights: Conduct market research to understand customer behavior and preferences. Use these insights to inform marketing strategies.
   2. Marketing Campaigns: Develop and execute marketing campaigns aimed at customer acquisition, retention, and engagement.
   3. Performance Tracking: Monitor and analyze the performance of marketing campaigns and make necessary adjustments for optimization.
   4. Cross-Functional Collaboration: Collaborate with other teams (such as sales and product) to ensure alignment of marketing strategies with business goals.

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Skills:

1. • Analytical Skills: Strong analytical skills to interpret customer data and draw insights.
   • Communication: Excellent verbal and written communication skills to effectively present marketing strategies and insights.
   • Strategic Thinking: Ability to develop strategic marketing plans based on customer insights.

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