Tata Motors Recruitment 2024

Join our dynamic marketing team at Tata Motors, a global leader in the automotive industry, and play a pivotal role in shaping the future of our brand. As a Marketing Research Analyst, you will be at the forefront of understanding market trends, consumer behavior, and competitor landscapes, providing valuable insights that drive informed decision-making.

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Responsibilities:

• 1. Market Analysis:
     • Conduct comprehensive market research to identify emerging trends, customer preferences, and competitor strategies.
     • Analyze and interpret data from various sources to assess market opportunities and potential threats.
     • Provide regular reports and updates to the marketing team, highlighting key findings and actionable insights.
  2. Consumer Behavior Study:
     • Develop and implement surveys, focus groups, and other research methods to understand consumer preferences and purchasing behavior.
     • Collaborate with cross-functional teams to translate consumer insights into effective marketing strategies.
     • Monitor social media channels and online forums to stay abreast of customer sentiments and feedback.

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Skills:

1. Analytical Skills:
   • Proficient in using statistical tools and data analytics software to derive meaningful insights.
   • Ability to interpret complex data sets and communicate findings in a clear and concise manner.
   • Strong attention to detail and a knack for identifying patterns and trends.
2. Communication:
   • Excellent verbal and written communication skills to effectively present research findings and recommendations.
   • Collaborative mindset with the ability to work seamlessly across diverse teams.
   • Comfortable preparing and delivering presentations to both internal and external stakeholders.