Zomato Recruitment 2024

Are you passionate about the dynamic and ever-evolving world of marketing? Zomato, a global leader in the food and dining industry, is seeking a talented Marketing Analyst to join our team. As a Marketing Analyst, you will play a pivotal role in shaping and executing data-driven marketing strategies that drive customer engagement and business growth. If you thrive in a fast-paced environment, love analyzing market trends, and are adept at translating insights into actionable marketing plans, we want to hear from you!

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Responsibilities:

1. • Data-Driven Insights:
     • Utilize analytical tools and methodologies to gather, interpret, and present data-driven insights that inform marketing strategies.
     • Conduct market research to identify trends, competitive landscapes, and consumer behaviors, providing actionable recommendations to optimize campaigns.
   • Campaign Optimization:
     • Collaborate with cross-functional teams to develop and optimize marketing campaigns across various channels.
     • Monitor key performance indicators (KPIs) and implement data-driven adjustments to enhance campaign effectiveness and ROI.
     • A/B test marketing creatives, messages, and channels to continuously improve campaign performance.

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Skills:

1. Analytical Acumen:
   • Strong proficiency in data analysis tools and techniques, with the ability to derive meaningful insights from complex datasets.
   • Experience with marketing analytics platforms and a deep understanding of key performance metrics.
2. Communication Skills:
   • Excellent written and verbal communication skills, with the ability to convey complex analytical findings in a clear and concise manner.
   • Collaborative approach to working with cross-functional teams and external partners.
3. Strategic Thinking:
   • Proven ability to think strategically and translate insights into actionable marketing plans.
   • A keen understanding of market dynamics, consumer behavior, and emerging trends in the food and dining industry.