Rapido Recruitment 2023

Rapido, a leading name in the fast-paced world of on-demand transportation, is seeking a dynamic and results-oriented Marketing Analyst to join our growing team. As a Marketing Analyst at Rapido, you will play a pivotal role in shaping and implementing data-driven marketing strategies that drive user acquisition, engagement, and retention. If you are passionate about transforming data into actionable insights and thrive in a fast-paced environment, we invite you to be a part of our innovative team.

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Responsibilities:

1. Data-Driven Insights: Leverage data analytics tools and techniques to extract meaningful insights from marketing data. Collaborate with cross-functional teams to identify key trends, opportunities, and challenges, providing actionable recommendations to enhance marketing performance.
2. Campaign Optimization: Monitor, analyze, and optimize marketing campaigns across various channels to ensure maximum ROI. Utilize A/B testing methodologies to refine targeting strategies, creative assets, and messaging, driving continuous improvement in campaign effectiveness.
3. Market Research and Competitor Analysis: Conduct thorough market research and competitive analysis to stay abreast of industry trends, consumer behavior, and emerging opportunities. Translate findings into actionable strategies that position Rapido as a market leader.

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Skills:

1. Analytical Prowess: Proficient in data analysis tools and techniques, with a keen ability to interpret complex datasets. Experience with platforms such as Google Analytics, SQL, or other analytics tools is highly desirable.
2. Strategic Thinking: Demonstrate a strategic mindset with the ability to connect data insights to business objectives. Proven experience in developing and executing marketing strategies that drive measurable results.
3. Communication and Collaboration: Excellent communication skills, both verbal and written. Collaborate effectively with cross-functional teams, conveying complex data findings in a clear and actionable manner.