Zomato Recruitment 2023

Join the dynamic team at Zomato, a leading global food platform that connects millions of users with restaurants, cafes, and delivery services. At Zomato, we're passionate about revolutionizing the way people experience food, and we're looking for a talented Marketing Research Analyst to join our ranks.

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Responsibilities:

1. • Market Intelligence: Stay at the forefront of industry trends, competitor activities, and emerging consumer behaviors. Conduct in-depth market research to identify opportunities and threats, providing key insights that drive strategic decision-making.
   • Consumer Insights: Utilize various research methodologies to gather and analyze consumer data. Understand customer preferences, behaviors, and expectations to inform marketing strategies and enhance the overall user experience on the Zomato platform.
   • Campaign Effectiveness Analysis: Collaborate with the marketing team to assess the performance of campaigns and promotions. Develop and implement tracking mechanisms to measure the impact of marketing initiatives, providing actionable recommendations for optimization.

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Skills:

1. Analytical Expertise: Strong analytical skills with the ability to interpret complex data sets. Proficient in using statistical tools and data visualization techniques to derive meaningful insights.
2. Market Research Proficiency: Proven experience in designing and executing market research projects. Familiarity with both qualitative and quantitative research methods, including surveys, focus groups, and competitor analysis.
3. Communication Skills: Excellent written and verbal communication skills. Capable of presenting research findings in a clear and compelling manner, enabling effective communication across teams and stakeholders.