Rapido Recruitment 2023

Are you a dynamic and results-driven Digital Marketing professional ready to take on a challenging role in a high-growth environment? Join Rapido, one of the leading players in the ride-sharing industry, as a Digital Marketing Manager. As a key member of our marketing team, you will be responsible for driving digital strategies that enhance our brand presence, engage customers, and contribute to the overall success of Rapido.

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Responsibilities:

1. Strategic Planning and Execution:
   • Develop and implement comprehensive digital marketing strategies to increase brand awareness, user acquisition, and customer retention.
   • Collaborate with cross-functional teams to align digital marketing initiatives with overall business objectives.
   • Stay abreast of industry trends, emerging technologies, and competitor strategies to maintain a competitive edge.
2. Campaign Management:
   • Lead end-to-end execution of digital campaigns across various channels, including social media, search engine optimization (SEO), email marketing, and display advertising.
   • Monitor campaign performance, analyze key metrics, and optimize strategies to ensure maximum return on investment.
   • Create compelling and targeted content that resonates with our audience, driving engagement and conversion.

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Skills:

1. Digital Marketing Expertise:
   • Proven experience in developing and executing successful digital marketing campaigns, encompassing various channels and platforms.
   • Solid understanding of SEO, SEM, social media advertising, email marketing, and content marketing.
2. Analytical Acumen:
   • Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
   • Proficiency in using analytics tools such as Google Analytics, Adobe Analytics, or similar platforms.
3. Creative Thinking:
   • Creative mindset with the ability to ideate and implement innovative marketing strategies.
   • Exceptional written and verbal communication skills to convey compelling messages to diverse audiences.