Lenskart Recruitment 2023

Lenskart, the leading eyewear brand, is on the lookout for a dynamic and results-driven Digital Marketing Manager to join our innovative team. With a commitment to revolutionizing the eyewear industry, Lenskart is dedicated to providing cutting-edge solutions and an exceptional customer experience. As a Digital Marketing Manager, you will play a pivotal role in driving our digital presence to new heights.

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Responsibilities:

1. • Strategic Digital Campaign Management:
     • Develop and execute comprehensive digital marketing strategies to enhance brand visibility, engagement, and conversion rates.
     • Create, implement, and optimize digital campaigns across various channels, including but not limited to social media, search engines, and email marketing.
     • Monitor campaign performance, analyze data, and derive actionable insights to continually improve and innovate marketing strategies.
   • Content Creation and Brand Storytelling:
     • Collaborate with cross-functional teams to create compelling and impactful digital content that resonates with our target audience.
     • Craft and maintain a consistent brand voice across all digital platforms, ensuring alignment with Lenskart's values and objectives.

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Skills:

1. • Digital Marketing Expertise:
     • Proven track record of successful digital marketing campaigns with a strong understanding of various channels, including SEO, SEM, social media, and email marketing.
     • Proficiency in utilizing analytics tools such as Google Analytics, Facebook Insights, and other relevant platforms to drive data-driven decision-making.
   • Creative Thinking and Content Development:
     • Strong creative and conceptual thinking, with the ability to translate ideas into compelling and engaging digital content.
     • Experience in crafting brand stories and developing content strategies that resonate with diverse audiences.