Axis Bank Recruitment 2023

We are seeking a dynamic and strategic-minded Customer Marketing Manager to join our growing team. The ideal candidate will be responsible for developing and executing customer-centric marketing strategies that drive engagement, loyalty, and revenue growth.

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Responsibilities:

1. Customer Segmentation and Targeting:
   • Analyze customer data to identify key segments and personas.
   • Develop targeted marketing campaigns tailored to specific customer segments.
   • Utilize data-driven insights to optimize campaign effectiveness and return on investment.
2. Campaign Development and Execution:
   • Lead the end-to-end execution of customer marketing campaigns across various channels, including digital, social, and traditional media.
   • Collaborate with cross-functional teams to ensure seamless integration of marketing initiatives with other business functions.
   • Monitor and analyze campaign performance, providing insights for continuous improvement.

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Skills:

1. • Strategic Thinking:
     • Proven ability to think strategically and translate business objectives into effective marketing strategies.
     • Strong analytical skills to interpret data and market trends into actionable insights.
   • Collaboration and Communication:
     • Excellent interpersonal skills with the ability to collaborate across departments and communicate effectively with internal and external stakeholders.
     • Demonstrated ability to present ideas clearly and concisely, both verbally and in writing.
   • Customer-Centric Approach:
     • Deep understanding of customer behavior and preferences.
     • Proven track record of developing and implementing successful customer-centric marketing initiatives.